What is so Special About Media Firms in Mumbai?
The term ‘social media’ is an umbrella term to describe a wide range of interactive platforms where people and organisations can stay connected for a considerable period of time. The popularity of social media as a tool for advertising and brand promotion reached great heights when it was realised by the enterprises that most people have a general inclination to stay active on social media. It would not be an exaggeration if one says that with the inclusion of social media into mainstream marketing, the enterprises have uncovered an amazing way to engage their target customers. Needless to say, social media is the quickest and the most cost effective means to express one’s ideas to a wider audience. The best thing is that social media supports several activities which the marketing team of a brand can undertake in order to promote their products. Based on these activities, social media marketing can be roughly categorised into the following 7 types. Social networking This is undoubt