What is so Special About Media Firms in Mumbai?

 The term ‘social media’ is an umbrella term to describe a wide range of interactive platforms where people and organisations can stay connected for a considerable period of time. The popularity of social media as a tool for advertising and brand promotion reached great heights when it was realised by the enterprises that most people have a general inclination to stay active on social media. It would not be an exaggeration if one says that with the inclusion of social media into mainstream marketing, the enterprises have uncovered an amazing way to engage their target customers. 

Needless to say, social media is the quickest and the most cost effective means to express one’s ideas to a wider audience. The best thing is that social media supports several activities which the marketing team of a brand can undertake in order to promote their products. Based on these activities, social media marketing can be roughly categorised into the following 7 types.

• Social networking

This is undoubtedly the most popular type of social media marketing. It refers to the maintenance of social media pages and groups inviting users to engage with one another. The focus is to drive conversation and generate dialogue among users which would highlight the customer benefits of the brands.

• Multimedia networking

This is the sharing of promotional images, graphics and videos so that the benefits of the brands can be advertised to a large pool of prospective customers within a short period of time. However, the quality of the multimedia used for promotion must be designed as per the tastes and preferences of the target audience. This is where the media firms in Mumbai step in to help the brands.

• Light content marketing

Commonly known as blogging, light content marketing refers to the circulation of mini literature on various topics which would help the brands to convey their product benefits to the customers.

• Review based marketing

In the last few years, review based marketing has gained a special position in the world of advertising. Through this strategy, customers are invited to share their perceptions of the brands and the reviews are curated in such a manner that the positive reviews become prominent. The media firms in Mumbai manage this type of social media marketing under the service of online reputation marketing.

• eCommerce networking

This type of social media marketing refers to collaboration of eCommerce infrastructure with social networking. The digital advertisements of the brands also play the role of a shopping gateway.

• Influencer marketing

Media firms in Mumbai also help brands to up their game of social media marketing by making them hire influencers, who would woo and engage customers using their personality skills.

• Forum engagement

This is a serious type of social media marketing in which the brands allow prospective customers to have a discussion on various topics which interest the brands.

Using these tactics, you can be assured of the growth of your brand across social media and a personal connection with your customers.