Checklist before choosing digital marketing companies in India

To help you out, we have put together a list of questions you should ask yourself and the agency before you embark on your digital journey together.

Before deciding to go digital, ask yourself and your colleagues the following questions.


  • What is my company about? What is our unique proposition?
  • What are my goals? What are my objectives?
  • Who is my target audience?
  • What is the budget or retainer I will be able to assign to the agency?
  • What part of my digital presence do I want to improve? Website? Followers? Readership? Views?
  • What will my key performance indicators be? 

After you have clarity about these questions, you should begin considering digital ad agencies in Mumbai. These are the questions you should ask yourself as well as the agency.

 

  • What is the agency about? What are their values?
  • What is the agency's manner of operating? 
  • Who are the previous clients of the digital marketing companies in India? Do they have a portfolio you can refer to?
  • What does the company specialize in? 
  • What is the spectrum of services provided by the company?
  • What tools and software does the company use?
  • Do they have experience in building brands? 

While finalizing an agency from among digital marketing companies in India, these are the final questions you need to ask the agency.

 

  • Who are the people you will be working with?
  • How often will you meet the team from the agency?
  • How often will the KPIs be measured?
  • How often will content be created in a month? What channels will this content be disseminated on?
  • How many changes and feedback rounds per content will be included in the retainer?
  • What will be the process of getting content approval?
  • What will be the process for analysing monthly content? What will be included in reports prepared by the agency? 
Once the answers to these questions are deliberated and decided upon, you and your new digital partner can begin creating path-breaking content together.

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