This is what you must ask before choosing digital marketing companies in india
Taking your business digital is no easy feat. Several things should be considered before you can finalize a digital partner for your brand, both before and during the process of onboarding an agency.
To help you out, we have put together a list of questions you should ask yourself and the agency before you embark on your digital journey together.
Before deciding to go digital, ask yourself and your colleagues the following questions.
- What is my company about? What is our unique proposition?
- What are my goals? What are my objectives?
- Who is my target audience?
- What is the budget or retainer I will be able to assign to the
agency?
- What part of my digital presence do I want to improve? Website?
Followers? Readership? Views?
- What will my key performance indicators be?
- What is the agency about? What are their values?
- What is the agency's manner of operating?
- Who are the previous clients of the media agency in India? Do
they have a portfolio you can refer to?
- What does the company specialize in?
- What is the spectrum of services provided by the company?
- What tools and software does the company use?
- Do they have experience in building brands?
- Who are the people you will be working with?
- How often will you meet the team from the agency?
- How often will the KPIs be measured?
- How often will content be created in a month? What channels will
this content be disseminated on?
- How many changes and feedback rounds per content will be included
in the retainer?
- What will be the process of getting content approval?
- What will be the process for analysing monthly content? What will be included in reports prepared by the agency?
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