What do media company in mumbai do for video marketing?

Content marketing on digital platforms has undergone many facelifts since the beginning of the last decade. The most path-breaking was probably the shift from text content to image-based content during 2015-16. The advent of image-based content in digital media was made possible by the brilliantly designed photo editing tools and techniques and provided the required impetus by the growing popularity of social media. 

Media analysts had started forming the view that image-based content marketing will rule digital marketing for a few decades. However, their views were proven incorrect when the digital media smoothly made way for video marketing to take over image-based content marketing within less time. Smartphone technology and 4G internet made it possible for tech developers to design tools and platforms where videos can run without time lag. Today, videos can be run on people’s portable devices as smoothly as text messages. It is not an exaggeration to say that video marketing is the most popular and valuable form of digital marketing today.

The year 2020 can be considered a breakthrough year for video marketing. The year has been highly beneficial to the growth of digital media marketing as a whole. It is partly because of the situation of the coronavirus-induced global pandemic and its resultant lockdown. Since brands could not reach out to their customers through popular marketing mediums such as outdoor advertising and events, they devoted their focus to digital media marketing, dominated by video marketing as the prime mode. Most media company in mumbai have dedicated teams to provide video marketing services and support to the brands.

There are several advantages video marketing enjoys. The most important among them is that videos are attractive and more appealing to the general public. Messages can be communicated in a much clearer way through videos, as it involves sight, sound, and speech simultaneously. 

The media company in mumbai is putting their efforts into making the experience of watching marketing videos better using a few tactics. One such tactic is creating crisp and short videos instead of ones with elaborate stories. Short videos in the form of advertisements are enjoyed by people. Due to their minuscule duration, people do not bother to skip them. Moreover, short videos can be downloaded and shared with friends much faster than large videos. 

Another tactic media companies Mumbai seem to be employing a lot is the involvement of semi-popular influencers. Many people watch videos only to check out the influencer's performance and unknowingly consume the inherent message the video is intended to market.

Comments

Post a Comment

Popular posts from this blog

All that an integrated communications company can do for your business

Finding yourself and your business on the web in modern times is the most natural thing to do, no matter what your nature of business or profession. While it is important to make use of the net for your benefit, it is also important to be skilled in the task so that you get the right kind of attention and garner actual business. Some people choose to get on the web on their own and succeed to some extent, but if you want to make sure that you can make the most of the opportunities offered by the internet, you need to get experts involved. With the help of experts in the area of  digital marketing solutions , you can be sure about having an impact on your target audience. However, it is important to learn how to identify the best service providers. One of the most important factors in identifying the right digital marketing experts for your business is to know how badly they want to know about your business. Only when the experts know the details of your venture would they be able to co
Read more

Here is why you should seek integrated marketing solutions India

Online brand reputation management is an arduous task. However, in today’s world, it has become a necessity for business enterprises to look after their online brand reputation. The competition among brands is cut-throat, and if a business enterprise fails to connect with the customers over the online medium, it is bound to get eliminated from the immediate memory of the customers. Many business enterprises try to manage online brand reputation on their own. But, successful business enterprises never take that risk. They always hire the services of any reputed online brand reputation management company. Many companies offer  integrated marketing solutions India .  A majority of these companies offer brand reputation management services too. It is the responsibility of the business enterprise to select the right brand reputation management service. In this regard, many business enterprises might stumble upon the high prices of this kind of service. Those business enterprises must unders
Read more

Strategies taken by Digital Marketing Company in Andheri

Image
The marketing strategy of an online brand cannot be similar to that of its physical presence. Customers perceive an online brand and its physical presence quite differently. This is why developing a strong digital marketing strategy should be assigned to an established marketing agency or media firm. The professional marketing agencies and media firms have the required skills and knowledge to prepare a marketing strategy exclusively to promote online brands. In the last few years, media firms have been indulging in several innovative activities to market online brands. They have been quite successful in reaching their goals. A few of the activities that have helped them do so are as follows: 1. Creating a strong brand persona Since an online brand has a presence on the internet, a strong brand persona must be created. It will be present in every communication of the brand. The brand persona must represent the brand in a comprehensive as well as creative way. Moreover, the persona sho
Read more